Find New Customers With Local SEO

Digital Marketing in 2016.

You want to attract new customers to your local or national business. Well the most cost effective way is with targeted search optimisation.

Most people think that buying PPC ads (like Google Adwords or Facebook ads) is the best way to go. Yes it gets you in the game faster, however there are some major drawbacks.


  1. Every click costs you money.
  2. only 10% click on the ads anyway  – while 50% click on the first 3 organic rankings3.
  3. People know ‘anyone’ can buy an ad. – while reaching the top of the listings means Google is vouching for you being the best choice.
  4. As soon as you stop paying, you don’t get any more business.

This is the big killer for pay per click. If you spend some money on SEO, you’ll be getting visitors, web traffic and more business more months, even years.

That’s why its the often rated as the most valuable part of many Fortune 500 marketing budgets.

So, how can small business compete.

Easy. Focus on Local.

If you’re in then go with a local SEO firm like Zac Dillon SEO in Newcastle NSW.

They focus on targeting local keywords and video production. In fact local seo youtube videos are highly effective (and free to distribute). Youtube is the second most popular search engine on the internet.

Finally, Social Media goes hand in hand with SEO. Because social media is all about producing content. Well so is SEO. Search engine specialists in Newcastle will help you.

Find out more from on their Facebook page or Twitter.

Digital Marketing Will Help You Target Customers


Prior to seeking a Digital Advertising and Marketing Firm, make sure that you have a concrete idea of just what you desire done by the firm.

Digital advertising and marketing covers a quite huge ground which is why each firm will certainly cover one or all these different electronic advertising solutions.

Some of the services may be  e-mail advertising, SEM of pay per click, mobile advertising, social media and SEO.

As you could see, there is an enormous variety of services that a firm could supply as well as consequently, you should think should I go with a one-stop shop, or perhaps a specialist firm that just focuses on one form of customer generation or marketing.

There are business that provide advertising and marketing solutions. There are likewise complete solution firms that supply a hodge podge or solutions. Digital advertising covers a quite large ground and also that is why each firm will certainly cover one or all of these different electronic advertising solutions. A large firm may additionally be a lot more pricey compared to a smaller sized company so if you are simply beginning out as well as you are a straightforward company, you could profit much more from the solutions provided by those business.

Some firms are tiny. Some contract out the solution to others. Some companies collaborate with their internal groups which indicates each business will certainly both have advantages and also drawbacks for their price as well as top quality of job.

For small companies, obtaining a 3rd party service provider can be much less pricey. However often, the message can be misinterpreted and also it might result in issues at the end of the day. A big firm may additionally be a lot more costly compared to a smaller sized company so if you are merely beginning and also you are an easy company, choose a digital marketing style and choose one firm that specialises in that.

What type of Digital Marketing solution do you require?

A Do-It-All business will certainly be a jack of all professions yet a master of none circumstance. They might have the ability to supply every little thing yet absolutely nothing unfathomable to place you to also greater degrees. This is why it is important that you understand exactly what you desire. Unless you understand exactly what you require, you will certainly merely disperse your financial investments as well very finely as well as it will certainly not result in anything of value to your demands. You have to be conscious of your requirements so that you will certainly not drop right into the catch and also of merely obtaining anything that you believe is essential. The firm must have a professional that will certainly collaborate with you in the process. They understand precisely just what you require and also just what you need to provide for your website. Request suggestions prior to making any sort of bargains to ensure that you will certainly be safeguarded at the end of the day.